Since the brand should be able to live through music festivals and several other experiences, we first created the logo lockup, which needed to be modern, premium, clean, and communicate seamlessly with influencers and creators. We also took some time to dive into other adidas sub-brands, hotel identities from basically everywhere, sports pubs/bars/restaurants/clubs, a lot of music-related branding cases, and finally, we went through adidas’ archive to check out some really cool vintage designs of theirs. The creative research for this particular project was really broad - we started by gathering any information we could from the original adidas Sport Hotel and its presence in the ‘72 Olympic Games. You may have to select a menu option or click a button.Adidas Sport Club embodies the legacy of the adidas Sport Hotel, while also combining a fresh take on entertainment and hospitality.
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