Through a new long-term agreement signed this year with the PGA TOUR. On March 29, 2021, EA announced that a new next-gen golf video game, currently in development on the Frostbite (game engine) under the name of EA SPORTS PGA TOUR, will take advantage of next-gen technology. In August 2018, PGA Tour licensing director Matt Iofredo said the new partnership with HB Studios is part of the sport's on-going efforts to introduce golf to a wider audience. In September 2018, EA relinquished its agreement with the PGA Tour in what appears to be a move away from golf games. The game was pulled from all digital storefronts in May 2018. Rory McIlroy PGA Tour did not fare nearly as well as the previous EA versions featuring Woods. After EA and Woods ended their agreement in 2013, EA developed a similar game in 2015 in a partnership with Rory McIlroy. From 1999 to 2013 Tiger Woods PGA Tour was the top video golf game on the market. EA had dominated electronic golf games thanks to a partnership with 15-time major tournament winner Tiger Woods. The agreement with HB Studios comes after a similar long-term licensing agreement between the PGA Tour and Electronic Arts came to an end. According to EA, the split is a mutual decision. In October 2013, EA's partnership with Woods and a licensing agreement with Augusta National Golf Club reached an end. However, when CEO John Riccitiello resigned March 2013, this plan was dropped to save costs, the sources said. That's according to Kotaku sources, Electronic Arts reportedly planned to outsource Tiger Woods PGA Tour 15 and give the in-house team at EA Tiburon two years to make Tiger Woods PGA Tour 16 for the PlayStation 4 and Xbox One. The deal with Woods was worth $6.2 to 7 million a year at the height of his 15 years at EA Sports. Starting in 1998, Tiger Woods was the star and face of the series.
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